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Status PagesApril 8, 2026· 8 min read

How to Build a Status Page That Actually Builds Trust

A status page is your first line of communication during an incident. Learn the anatomy of a trust-building status page — what to show, when to update, and how to write incident messages that reassure instead of alarm.

Transparency is Key

Customers don't expect 100% uptime — they expect 100% transparency. A good status page clearly communicates what is broken, what the expected impact is, and how frequently you will provide updates.

About the Author

M
Marcus WebbHead of Product

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How to Build a Status Page That Actually Builds Trust