Status PagesApril 8, 2026· 8 min read
How to Build a Status Page That Actually Builds Trust
A status page is your first line of communication during an incident. Learn the anatomy of a trust-building status page — what to show, when to update, and how to write incident messages that reassure instead of alarm.
Transparency is Key
Customers don't expect 100% uptime — they expect 100% transparency. A good status page clearly communicates what is broken, what the expected impact is, and how frequently you will provide updates.
About the Author
M
Marcus WebbHead of Product
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