Smartly Outage History

56 incidents recorded over the last 365 days, 56 of them resolved. Durations are measured from when PulsAPI first saw the problem to when it cleared, which is usually longer than the vendor's own figure.

Live Smartly status100.00% uptime history

Every Recorded Smartly Incident

Smartly incidents, newest first, with date, duration and status.
DateIncidentDurationStatus
Nov 2, 2026Smartly internal service outage affecting Reporting/Stats/Metrics/Accounts/Campaigns/Catalog SyncingIssues have since been fixed. Please head to Support Chat if you are still experiencing any other issues.54 minResolved
Oct 30, 2026TikTok Smart+ interactive add-ons not working due to TikTok API issuesTikTok confirmed that the errors affecting interactive add-ons via Smartly Campaign Workspaces is now resolved.98h 17mResolved
Oct 28, 2026Trigger Sets Stuck While Loading in SmartlyWe've since fixed this on our end on 28th Oct 22:00 UTC.43h 42mResolved
Oct 28, 2026TikTok Ads: Failed to fetch locations. Internal server errorTikTok confirmed that the issue with location targeting, which also affected Smartly Campaign Workspaces, is now resolved.3h 18mResolved
Oct 15, 2026Image template deletion temporarily disabled (Resolved)Image template and video template deletion is now available again for all users as our team has successfully worked on the fixes.22h 3mResolved
Oct 2, 2026Resolved issue with TikTok Catalog FeedsWe’re following up to inform you that TikTok Catalog Feeds is running normally. As always, thank you for being a Smartly.io customer. If you have any questions, please don't hesitate to reach out to your Customer…238h 29mResolved
Oct 1, 2026Maintenance - Temporary safeguard when deleting Video templatesSafgaurd is now a safety feature.114h 35mResolved
Oct 1, 2026Reporting page failing to loadReporting functionality is resumed.4h 31mResolved
Sep 29, 2026Catalog Image Template Deletion - Temporarily DisabledCatalog Image Template Deletion is restored.48h 54mResolved
Sep 29, 2026Resolved issue on degraded performance with Smartly reporting.We’re following up to let you know that Smartly reporting and report exports are now operating normally. You may resume exporting reports. To help keep data volumes manageable, please limit the date range to two…1h 35mResolved
Sep 28, 2026Smartly Reporting Delays Showing Updated Campaign Budgets, status and other changesThe Smartly Reporting delays for Meta related edits/publishes/changes has since been fixed. Please contact live Support Chat if there are any new issues or longer than normal delays. Thank you for your patience.3h 44mResolved
Sep 23, 2026Resolved issue on degraded performance with ReportingWe’re following up to inform you that Reporting is running normally. As always, thank you for being a Smartly customer. If you have any questions, please don't hesitate to reach out to your Customer Success Manager or…1h 53mResolved
Sep 15, 2026Resolved issue with Ad Previews: Smartly Shareable LinksWe’re following up to inform you that Ad Previews: Smartly Shareable Links is running normally. As always, thank you for being a Smartly.io customer. If you have any questions, please don't hesitate to reach out to…1h 3mResolved
Aug 13, 2026TikTok API Issues Affecting Some Ad AccountsTikTok has confirmed that the disruption has been resolved and full data restoration has been completed. Affected functionality should now be operating normally.126h 45mResolved
Aug 10, 2026Ad Accounts showing as unauthorized in reportingThe issue has now been resolved2h 33mResolved
Aug 3, 2026Resolved issue on Support Chats presenting Delayed timesWe’re writing to inform you that the Intercom Support Chats issue has been resolved, and all services are functioning normally again.6h 30mResolved
Jul 30, 2026Smartly Knowledge Base inaccessibleThe issue affecting access to the Smartly Knowledge Base has been resolved. Users should now be able to log in and access the Knowledge Base normally. We have confirmed that the service has been restored in…1h 0mResolved
Jul 24, 2026Automation Feeds failing to load.This incident has been resolved.23 minResolved
Jul 21, 2026Facebook error: Advertising currently limited. This ad can't run.We have received confirmation that a solution has been implemented to address the issue. As always, thank you for being a Smartly.io customer. If you have any questions, please don't hesitate to reach out to your…15h 53mResolved
Jul 19, 2026Failing API calls to Meta API - Unexpected error occurredWe’re pleased to inform you that Meta API services have returned to normal, and all affected Smartly functionality has recovered. We appreciate your patience and understanding throughout this incident. If you continue…18h 25mResolved
Jul 13, 2026Reporting not reflecting accurate dataWe are writing to confirm that issue affecting Smartly Reporting data is now up to date and accurately reflects the latest information. Newly published ads should also appear in Reporting as expected. The delay in data…2h 38mResolved
Jul 9, 2026Pausing Meta account assets syncMeta asset syncing has been fully restored. Instagram Accounts, Posts, and other Meta assets are now syncing and displaying normally in Smartly. Thank you for your patience while we completed the necessary maintenance…1484h 38mResolved
Jul 8, 2026Error loading products in Product Catalog: Error loading items. Please try again. with error code (#100) Tried accessing nonexisting field (user_rating / priority)We are pleased to confirm that this issue has been fully resolved. Our investigation identified the underlying cause, and the necessary fixes have been implemented. Affected functionality has been restored, and we do…126h 28mResolved
Jul 1, 2026Feed Delay in Catalog - Over 3 hoursWe’re following up to inform you that Meta Catalog feed processing is running normally. As always, thank you for being a Smartly.io customer. If you have any questions, please don't hesitate to reach out to your…6h 11mResolved
Jun 30, 2026Feed Delay in Catalog - Over 3 hoursThe issue has been resolved regarding the feed delays in Catalogs.9h 18mResolved
Jun 27, 2026Widespread app outageThe incident has been resolved, and services have returned to normal. Thank you for your patience and understanding.6h 42mResolved
Jun 19, 2026Internal Error on Review Page for SnapchatThe issue causing an Internal Server Error on the Snapchat Review page and during publishing has been resolved. Our team has confirmed that services are operating normally and will continue to monitor the situation. We…2h 1mResolved
Jun 17, 2026Meta served Catalog Ads display broken image placeholders (Refresh Icons) instead of actual imagesWe have confirmed from Meta that they identified and fixed the problem, and the fix is now live. They have also confirmed that the issue was limited to the period between June 12-16, 2026, and it shouldn't recur.145h 13mResolved
Jun 12, 2026Resolved issue on degraded performance with Meta-related featuresWe’re following up to inform you that Meta ads are now running normally. As always, thank you for being a Smartly customer. If you have any questions, please don't hesitate to reach out to your Customer Success Manager…4h 24mResolved
Jun 9, 2026Smartly Application Service DisruptionThe issue affecting access to the Smartly application has been resolved, and all services have been fully restored. Users should now be able to access and use the platform normally. Features that rely on background…2h 37mResolved
Jun 8, 2026Reporting latency is resolvedWe’re following up to inform you that Reporting is running normally. We’ve recently updated our reporting infrastructure to ensure maximum platform stability and performance during peak hours. To prevent system…32 minResolved
May 21, 2026Resolved an issue causing degraded performance with product details in catalog product sets.We detected an issue approximately six hours ago where catalog product sets and product details were not displaying for some customers due to the following error: “No QueryClient set.” We’re following up to inform you…0 minResolved
May 21, 2026TikTok Ad Account Disconnection Issue: Authorization Permissions WarningThis Issue has been resolved. Thank you for your patience!2h 28mResolved
May 19, 2026RESOLVED - Infrastructural Service Outage in Smartly affecting Reporting featuresWe’re following up to inform you that Reporting features are running normally. As always, thank you for being a Smartly customer. If you have any questions, please don't hesitate to reach out to your Customer Success…1h 42mResolved
May 14, 2026Meta Workspace Publishing Stuck - Jobs Not Processing NormallyThis issue is now resolved, and campaign publishing can proceed as normal.1h 37mResolved
May 13, 2026Resolved the issue causing degraded performance in Workspace publishing.We’re following up to inform you that Meta Workspace is now running normally. If you encounter a publishing timeout, please try republishing to see if it goes through successfully. As always, thank you for being a…2h 36mResolved
May 10, 2026Meta Catalog - Processing degraded due to load on services (Resolved)We were able to identify the root cause and have since confirmed that all Meta Catalog processing were back to normal from 14:00 CET 10/05/2026. Please reach out to Support Chat if you have any questions or require any…9h 49mResolved
May 7, 2026Ads failing to publish with Creative should not include standard enhancements errorThis issue has now been resolved. If you have any further questions or need assistance, feel free to reach out to support.7h 26mResolved
Apr 23, 2026Publishing error: Facebook error: Error Uploading Video Thumbnail. There was a problem uploading your video thumbnail. Please try again.The error message ‘Your image couldn’t be downloaded’ was due to a temporary issue on Meta’s end. This has now been resolved, and you should be able to view your ad preview and proceed with publishing your ads. If you…20h 16mResolved
Apr 7, 2026Investigating an issue affecting Snapchat Review pageWe’re following up to inform you that our Snapchat services are running normally. As always, thank you for being a Smartly.io customer. If you have any questions, please don't hesitate to reach out to your Customer…1h 43mResolved
Apr 1, 2026Multiplatform Review Page Not LoadingWe confirm that all platform workspace review page are now operational. Thank you for your patience.2h 0mResolved
Mar 27, 2026Meta Catalogs Unable to RefreshWe’re happy to report that Meta Catalogs are now functioning normally. We apologize for the disruption and sincerely appreciate your patience and understanding while our team worked to resolve the issue.10h 17mResolved
Mar 25, 2026(MAINTENANCE) Ad StudiesWe’re pleased to inform you that maintenance has been successfully completed and the Ad Studies feature is now fully restored. Everything should be working as expected. Thank you for your patience while we worked to…6h 9mResolved
Mar 13, 2026Meta Workspaces Review inaccessibleWe’re happy to report that the Review page in Meta Workspaces is now functioning normally. We apologize for the disruption and sincerely appreciate your patience and understanding while our team worked to resolve the…1h 12mResolved
Mar 9, 2026Meta Workspace publishing stuck at 0 actions processed and Failing importsWe have identified the root cause of the issue and have manually failed all processing jobs that exceeded normal thresholds. This issue also affected the importing of campaigns into workspaces, which should now be…1h 34mResolved
Mar 3, 2026Error: Dynamic IG Account selection options unavailableThe issue affecting Instagram account selection in Workspace has now been resolved. Users should no longer experience errors preventing ad blueprints from loading. All ads continued delivering as expected during the…1h 15mResolved
Feb 25, 2026Third party provider outage impacting access to Smarty AppWe’ve confirmed that the Smartly app and services are now fully up and running following the resolution of our third party provider's issues. Thank you for your patience.5h 3mResolved
Feb 25, 2026Issues loading Google workspaces due to Dynamite Server IssuesThis issue has been resolved.1h 22mResolved
Feb 18, 2026Meta API changes causing disruption to syncs in WorkspacesWe’re happy to share that we’ve successfully rolled out a fix to resolve the sync issues that were impacting Meta Workspace campaigns. The issue was caused by recent changes to Meta’s API structure, which introduced…1h 46mResolved
Jan 28, 2026Smartly Service DisruptionWe’re following up to inform you that the Smartly.io platform is restored and running normally. As a result, we’re encouraging all customers to ensure any campaign created or managed through Smartly is in the proper…1h 35mResolved
Jan 9, 2026Intercom messaging now availableOur chat platform partner, Intercom, has resolved the underlying issues, and all services are now functioning normally. We will promptly respond to your messages.40 minResolved
Dec 19, 2025Duplicated AdsAs previously communicated, we have identified and resolved the root cause of the issue, and duplication should no longer occur in Workspaces. Should your account have been impacted, your Smartly representative will…68h 53mResolved
Dec 18, 2025Resolved issue on degraded performance with Automation / catalog feedWe’re following up to inform you that Automation / catalog feed is running normally. As always, thank you for being a Smartly.io customer. If you have any questions, please don't hesitate to reach out to your Customer…58 minResolved
Dec 5, 2025Cloudflare outage impacting access to Smarty App and featuresWe've confirmed that Smartly App and services are back up and running from Cloudflare's resolved issues. Thank you for your patience.14 minResolved
Nov 18, 2025Cloudfare Global Network OutageService Restored6h 51mResolved
Nov 12, 2025Smartly TikTok Workspaces Reviewing and Publishing IssuesSmartly internal database migration was causing Smartly TikTok Workspaces to have degraded reviewing and publishing tasks. This happened on the 12th of November 2025 between 4pm CET and resolved on 6pm CET. The impact…0 minResolved

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How to Read This Smartly Incident Log

Each row is an incident PulsAPI observed, not a summary written afterwards. The duration is wall-clock time between the first failing check and the first clean one, so it includes the window before Smartly acknowledged anything. Vendor post-mortems typically measure from acknowledgement, which is why their numbers are usually shorter.

Incidents still open have no duration yet and are listed as ongoing rather than being given a running total. The archive covers the last 365 days; anything older has aged out of the window rather than never having happened.

The longest single Smartly outage in this window ran 61d 20h, against a mean recovery of 2d. If you depend on Smartly in a customer-facing path, the longest figure is the one to design around. The mean is what happens on a normal bad day; the maximum is what happens on the worst one.